The literal translation of 'Ohana is "family", but its meaning is much deeper.

'Ohana is connection. 'Ohana is community.
It is the Aloha shared among people with a common purpose.

The OluKai 'Ohana encompasses everyone who touches the brand – craftsmen, artisans, designers, sales teams, retailers, customers – as well as the culture that inspires it.

This is not a 'your logo here' sponsorship. We take an active approach to giving back, establishing a community of shared goals, expertise, resources and respect. In addition to transparent, trackable monetary and product contributions, our employees regularly roll up their sleeves to join the effort. And in turn, our family of committed activists and athletes provide us with valuable advice and inspiration.

One of the most important roles of 'Ohana is the passing along of shared history and hard-won wisdom to the next generation. All the organizations participating in our Giveback Program are actively involved in this connection of past and future.

Maui Cultural Lands

This non-profit grassroots land trust organization is dedicated to stabilizing, protecting and restoring Hawaiian cultural resources. MCL’s vision is to restore Honokowai Valley to a state of balance so that it can serve as a place to learn, to find peace and to honor those who have come before us. Each year, a number of OluKai employees travel to Maui to assist with archeological stabilization and reforestation efforts, and to help carry on the legacy of founder and respected kupuna Ed Lindsey.

The Hawaiian Lifeguard Association & Junior Lifeguard Program

420 of the world’s most elite lifeguards patrol in OluKai footwear. These Watermen pass down their knowledge and culture to the Junior Lifeguard Program, which introduces water safety, first aid and surf rescue techniques to thousands of kids across Hawaii. The result is safer beaches, greater self-confidence, and more fun for locals and tourists alike.

Team OluKai/Kamakakoa

Since 1987, the Hawaiian Sailing Canoe Association has been leading the charge to 'learn, revive, educate, and practice ancient Hawaiian skills as they relate to sailing canoes and the Hawaiian culture.' Team OluKai, captained by master steersman Marvin Otsuji, broke the longstanding record in the Na Holo Kai race and captured the overall 2008 and 2009 season championships. At each stop throughout the Hawaiian island chain, Marvin and his team offer free canoe rides to locals and tourists, educating them on the cultural and historical importance of the craft.

OluKai Ho’olaule’a

A celebration of the ocean and the cultures that surround it.
This annual event blends elite competition with family-friendly cultural activities including canoe sailing, ancient Hawaiian games, traditional luau, hula, and live music. A portion of the proceeds benefit our ‘Ohana Giveback Program.