The OluKai ‘Ohana
The literal translation of 'Ohana is "family", but its meaning is much deeper.
'Ohana is connection. 'Ohana is community.
The OluKai 'Ohana encompasses everyone who touches the brand – craftsmen, artisans, designers, sales teams, retailers, customers – as well as the culture that inspires it.
We started the 'Ohana Giveback Program as our commitment to our Hawaiian family.
‘Ohana Giveback Program
This is not a 'your logo here' sponsorship. We take an active approach to giving back, establishing a community of shared goals, expertise, resources and respect. In addition to transparent, trackable monetary and product contributions, our employees regularly roll up their sleeves to join the effort. And in turn, our family of committed activists and athletes provide us with valuable advice and inspiration.
One of the most important roles of 'Ohana is the passing along of shared history and hard-won wisdom to the next generation. All the organizations participating in our Giveback Program are actively involved in this connection of past and future.
Maui Cultural Lands
This non-profit grassroots land trust organization is dedicated to stabilizing, protecting and restoring Hawaiian cultural resources. MCL’s vision is to restore Honokowai Valley to a state of balance so that it can serve as a place to learn, to find peace and to honor those who have come before us. Each year, a number of OluKai employees travel to Maui to assist with archeological stabilization and reforestation efforts, and to help carry on the legacy of founder and respected kupuna Ed Lindsey.
The Hawaiian Lifeguard Association & Junior Lifeguard Program
450 of the world’s most elite lifeguards patrol in OluKai footwear. These Watermen pass down their knowledge and culture to the Junior Lifeguard Program, which introduces water safety, first aid and surf rescue techniques to thousands of kids across Hawaii. The result is safer beaches, greater self-confidence, and more fun for locals and tourists alike.
Team OluKai/Kamakani Eleu
Since 1987, the Hawaiian Sailing Canoe Association has been leading the charge to 'learn, revive, educate, and practice ancient Hawaiian skills as they relate to sailing canoes and the Hawaiian culture.' Team OluKai, captained by master steersman Marvin Otsuji, broke the longstanding record in the Na Holo Kai race and captured the overall 2008, 2009, 2010 and 2011 season championships. At each stop throughout the Hawaiian island chain, Marvin and his team offer free canoe rides to locals and tourists, educating them on the cultural and historical importance of the craft.
A celebration of the ocean and the cultures that surround it.
Ho’olaule’a – literally, it means “celebration”, but for us, it’s also an expression of gratitude. Each May, we hold our interpretation of this storied Hawaiian tradition on Maui’s north shore. The event blends elite competition with family-friendly cultural activities and gathers some of the world’s best SUP and OC1 paddlers to race the legendary 8-mile Maliko downwind run. Friends and families come together to enjoy canoe sailing and surfing, ancient Hawaiian games, traditional luau, hula, and live music. We take this opportunity to recognize and honor our 'Ohana Giveback partners, as the community shares collective gifts of time, energy, and spirit.