North Shore Grindz

This summer we're spending our free time up country (when the surf's small in town). After a day of swimming, snorkeling and shell picking we like to fuel up at some of our favorite spots.

Most people associate the North Shore with big surf, beautiful beaches and garlic shrimp, but there's so much more! Oahu's North Shore has become a destination for fresh, organic, non-gmo produce. For residents and visitors alike - delicious healthy food can be found at every corner.

So if you're up country and looking for some local friendly eats here are our suggestions:

Pupukea Grill:
Directly across the street from one of the best snorkeling spots on the island, Sharks Cove, Pupukea Grill is an unassuming lunch wagon serving some super delicious grinds. This spot is a favorite of pro surfers, lifeguards, locals and visitors. Just last week we shared a table with Da Hui's Uncle Eddie. Gnarly!  No matter how many times we go, we're never disappointed. Except if they're closed! Make sure check out their Instagram account for their hours and specials.

The Beet Box:
The Beet Box is tucked away and easy to miss, but please don't!! This spot is the best for vegetarian/vegan dishes as well as raw juices and smoothies. Tacked on to the back of Celestial Natural Foods market, The Beet Box is North Shore's only organic vegetarian cafe. When you walk in you feel like you're eating at a friends house. Do your body a favor and stop in for some groovy eats.

Opals Thai Food:
We can't say enough good things about Opals. Opal himself started off making restaurant quality Thai food out of a food truck in Haleiwa with his wife and young son. Nowadays his brick and mortar restaurant is standing room only with hour long waits. Don't be deterred!! Opal's is a truly unique experience and the best Thai food on the island. The long wait has something to do with the fact that Opal takes each table's food order personally. Despite being handed a menu when you sit at your table, Opal usually orders for you based on a series of questions. If you're feeling adventurous - go to Opals.

Waimea Farmer's Market:
If you don't feel like committing to one eatery, check out the Waimea Valley Farmer's Market to get a wide range of tastes from the North Shore. Every Thursday at 3 pm the Waimea Valley nature center opens up to the hungry public. People come for the food, live music, arts and crafts and gorgeous scenery. Bring a towel or blanket and have a picnic on the grass among the tropical flowers and roaming peacocks.

Pipeline Sandbar

You've seen it all over Instagram or heard about it from your fellow weekend warrior... It's the elusive Pipeline Sandbar. Created by a big northwest swell that pushes sand to the east followed consecutively by a big northeast swell that pushes the sand west carving out a natural lagoon, the "Sandbar" in front of North Shore's famed Pipe has become this season's coveted watering hole.

If you're lucky enough to make it up country on a gorgeous day to witness this phenomenon, you'll no doubt find yourself in good company. Families, photographers, surfers and sun worshipers all enjoy this natural onshore pool because the water is calm, cool and clean. Unlike a boring in-ground pool, as the waves crash just off shore, the pool fills from below with lots of fresh ocean water. What's more is that there's something for everyone! Waves for surfers, a placid pool for the kids and some shell picking and photo ops for the beach bunnies.

Remember that this only happens when the conditions are just right. So when the day comes-pack up a couple boards and hit the road up North. We promise you won't regret it. 

Olukai Announces Archie Kalepa, Ocean Sport Pioneer As Full-Time Konohiki (Caretaker)

We are pleased to announce Archie Kalepa, one of Hawaii’s greatest ocean sports pioneers, Hawaiian Lifeguard, and Director of Maui County Ocean Safety Division retires and joins the OluKai marketing team full-time as the Konohiki (caretaker).

As the Konohiki, Kalepa will support and direct the brand in remaining authentic to the ocean lifestyle and respectful of the Hawaiian culture through hands on participation in marketing activation. His main focus will be that of direct liaison between the brand’s long-standing partnership with the Hawaiian Lifeguard Association (HLA) and the OluKai product development team to ensure the creation of innovative product concepts. Additional responsibilities include maintaining strong ties to the Hawaiian culture, establishing cultural advisors, and representing the brand at events, trade shows, and through quarterly regional travel.

“Archie is an exceptional human being, bringing a strong sense of Hawaiian culture as well as an ethic of ‘taking action’,” says Kerry Konrady, director of marketing. “His impact at OluKai has been tremendous through his work with the HLA development program; we look forward to his greater influence as Konohiki.”

With more than 30 years as a Hawaiian Lifeguard, this elite and humble waterman has saved countless lives, revolutionized lifeguarding today as one of the pioneers of personal-water-craft (PWC) and PWC sleds for use in tow-in surfing and ocean rescue, and became the trailblazer in establishing long distance SUP racing. In August of 2012, he was inducted into Outrigger Duke Kahanamoku Foundation’s Hawaii Waterman Hall of Fame, the highest honor a waterman can achieve in Hawaii. Following his induction, Kalepa spoke at “OluKai Presents TEDxMaui”, sharing his experiences and knowledge of the ocean and passion that surrounds him. In 2013, he was profiled on CNN’s “The Next List”, a weekly program that profiles innovators, visionaries and agents of change.

“I’m thrilled to begin this next chapter of my life and join the OluKai ‘ohana full-time as the Konohiki,” says Kalepa. “I’m looking forward to sharing the Hawaiian ‘ohana spirit and furthering OluKai’s roots in Hawaii and their commitment to preserving our local culture and traditions.”