6th Annual Ho'olaule'a

This weekend OluKai kicks off the brand’s 6th annual Ho’olaule’a in Maui, Hawaii. This unique ocean festival brings together the world’s best paddlers to race the legendary 8-mile Maliko downwind run for a chance to win the gender equal prize money of $15,000. To honor the competition and OluKai’s ‘Ohana Givebackpartners, the Saturday night concert will include performances by Paula Fuga, Billboard’s #1 Reggae artist, Mishka and Hawaii female recording artist, Anuhea, all longtime OluKai supporters.

OluKai’s Ho’olaule’a (translation: celebration) honors the ocean and the cultures that surround it while perfectly blending elite competition with family-friendly and traditional cultural activities. This one-of-a-kind festival gathers communities to enjoy canoe sailing, surfing, ancient Hawaiian games, luau, hula, and live music. OluKai is thrilled to attract the biggest names in SUP (stand up paddle), OC1 and OC2 paddlers year after year. Registered 2014 athletes include names like Connor Baxter, Andrea Moller, Kody Kerbox and Lauren Spalding. 

Following the SUP race on Day 1, festival goers will be invited to observe an open water rescue demonstration by Maui members of the Hawaiian Lifeguard Association (HLA). The demonstration, to be held at Kahana Beach Park, will be hosted by OluKai Konohiki (translation: caretaker) and veteran Maui Lifeguard and Waterman Hall of Famer, Archie Kalepa.

Saturday night will conclude with an award ceremony and full-band concert by Anuhea, Mishka, and solo recording artist Paula Fuga. Click here for the full weekend event schedule.

Along with thousands of event participants and festival goers, OluKai will host employees, sales reps and retailers from across the country, introducing them to Hawaiian culture through Ho'olaule'a. 

“As a company, the Ho’olaule’a is time for celebration, but for us, it’s also an expression of gratitude. Every year the event not only brings together friends and family from all areas of the world, but gives us the opportunity to share ‘Ohana and honor our valued giveback partners,” says Kerry Konrady director of marketing at OluKai. “All the organizations participating in our Giveback Program are actively involved in this annual celebration of culture and tradition.” 

On Monday following the weekend’s events, OluKai employees and local volunteers will travel together to Kaheawa Beach, a windmill site referred to as Wao Akua (translation: realm of the gods), and spend the day learning sustainability methods utilized by the islands due to limited natural resources. Project Malama (translation: to take care of properly) Kaheawa is an ongoing mission to re-plant Ohi’a Lehua trees that were removed upon the windmill’s installation, led by the Maui Cultural Lands a respected partner of OluKai’s devoted Giveback Program. 

Last day to register online is today, register here, or register on the beach Saturday and Sunday!


The entire event will be filmed in HD and broadcast internationally courtesy of OluKai media partner, Ocean Paddler TV.

Paddle Forward To Giveback: The 5th Annual Olukai Ho'olaule'a

This past weekend, we celebrated extended family and Hawaiian culture at our 5th annual Ho’olaule’a on May 11-12 in Maui, Hawaii. Event participants and festival goers gathered Saturday and Sunday for what has become one of the most celebrated festival and elite standup paddle competitions (SUP) in the world. With the largest gathering in its history, the event featured canoe sailing, surfing, ancient Hawaiian games, luau, hula, and a history making live music concert.

Competing for equal gender prize money of $15,000, SUP and OC1/OC2 (outrigger canoe 1 man/outrigger canoe 2 man) racers traveled from 10 countries and 15 mainland US states to compete in the Maliko Downwind run, one of the largest SUP races in the world which spans 8 miles of legendary open ocean and finishes with a 300 yard beach sprint.


The top 3 winners in men’s SUP included Connor Baxter taking 1st place and Dave Kalama and Kai Lenny taking 2nd and 3rd respectively. Taking 1st place in women’s SUP was Andrea Moller, followed by Talia Gangini in 2nd and Devin Blish in 3rd. In men’s OC1/OC2, Kai Bartlett finished 1st, Manny Kulukulualani 2nd, and the team of Dave Kalama and Junya McGurn finished 3rd. The top 3 in the women’s OC1/OC2 race were Lauren Spalding in 1st, Andrea Moller in 2nd and Dane Ward in 3rd.

For full results of the SUP race, go to http://live.pseresults.com/e/27#/.
For full results of the OC1/OC2 races, go to http://live.pseresults.com/e/28#/

In celebration of the competition and our giveback partners, we presented a musical history-making concert Saturday night featuring six of Hawaii’s top musical recording artists on one stage, for a Hawaiian Kanakapili style back yard jam; a style of Hawaiian music produced in an impromptu jam session. Paula Fuga, Kimie Miner, Justin Young, Ekolu Kalama and Hawaii’s hottest female recording artist and longtime OluKai brand partner, Anuhea, along with Billboard’s #1 Reggae artist, Mishka, played several of their original hits as well as special selections, traditional and modern, in various configurations with each other.

Consistent with our commitment to always giving back through our 'Ohana Giveback program, OluKai made monetary donations in excess of $20,000 to the Hawaiian Lifeguard Association, Maui Cultural Lands, Lae Ula o Kai Canoe Club, Uhane O Waa Kaulua, Paia Youth and Cultural Center and Zenshin Daiko. And continuing with our hands-on approach to giving back, OluKai employees who qualified for travel to Ho’olaule’a by contributing a minimum of 20 hours of local service leading up to the event, wrapped up the weekend at the Maui Cultural Lands Giveback Day. Upwards of 100 local volunteers and OluKai staff traveled to Honokowai Valley, a cultural heritage preservation site to contribute efforts towards reforestation and archeological stabilization projects.

Through this one-of-a-kind festival experience, we want to thank everyone who helps support the event from special guests from major and specialty retailers including REI, Zappos, and Sport Chalet; professional paddlers driving the sport of SUP; cultural icons like Archie Kalepa; six renowned Hawaiian musicians; OluKai staff, and over 2,000 passionate locals and festivalgoers. Aloha.

Visit OluKai's facebook for a complete set of event photography.