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Our Design Philosophy

Every product we make must offer style, durability, and comfort from heel to toe. We pay close attention to every element of design, starting with the use of custom-made lasts and anatomical footbeds to ensure superior fit. Premium materials are carefully selected to be beautiful, durable, and soft against your skin. Handcrafted details honor island culture with authentic artwork.

Behind every pair is this commitment to quality for those who wear them and those who craft them.

  • Fit by nature, crafted by hand®

    One Step Inspired It All – The Wet Sand Principle.

    A bare foot sinks slowly into wet sand. All at once it cups the heel and fills the arch while the toes splay out. Inspired by the feeling of bare feet in wet sand, we build our footwear with anatomically contoured footbeds to deliver the perfect balance of instant comfort and lasting support.

    You’ll find these contoured footbeds in every product we make. From water-friendly sandals to beach town shoes to upcountry boots, our footwear is designed to deliver unparalleled comfort from the ground up.

    The Heel

    To minimize side-to-side movement, our heel cup cradles the foot, providing stability and natural shock absorption.

    The Arch

    The strength of the foot is in the arch, and our anatomical arch support system provides all of the comfort and support that your feet deserve.

    The Toe

    With room to move, our generous toe box allows your toes to spread and move naturally.

  • Premium footbeds

    We build our footwear on anatomically contoured footbeds to ensure proper medial and lateral arch support, long term comfort, and a personal fit right out of the box.

  • Product Guarantee

    As a testament to our quality construction, all OluKai footwear is backed by a one-year guarantee against manufacture's defects.

  • Superior Fit

    Our footwear is handcrafted on custom-made lasts for superior fit, comfort, and support. Our generous toe box allows your toes and forefoot to stretch naturally with each step while the arch and heel of our anatomical footbed cushions and stabilizes your stride.

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