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TOWARD THE MOUNTAINS. TOWARD THE SEA.

MATT AND ROXY OF WOODEN WAVE AND THEIR OLUKAI ARTWORK

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Journal

  • December 15, 2015

    Archie Kalepa on the Hokulea from Mauritius to Madagascar and Around the Cape of Good Hope

    Hokulea-banner The last time we talked to Archie Kalepa it was September 25 and he was standing in Honolulu Airport, getting ready to board a plane to fly halfway around the world for the adventure of a lifetime: Crewing the Polynesian sailing canoe Hōkūle’a from Mauritius to Madagascar to the east coast of Africa, then south around the Cape of Good Hope to Cape Town.

    [...]
  • December 13, 2015

    The Good, The Bad and the No Shows: Highlights from the 45th Annual Surfer Poll Awards

    IMAG0286 The 2015 Surfer Poll and Surf Video Awards capped a big week on the island of Oahu. On Wednesday night, December 3, Quiksilver held a party in Waikiki to celebrate the Quiksilver in Memory of Eddie Aikau Big Wave Invitational. They had lots of food and drinks outside, good music, and a retail space off to the side featuring the photographs of Bernard Testemale – who photographed some of the world’s best big-wave surfers. [...]

  • December 13, 2015

    Gift Guide for the Leather Aficionado

    Whether you are new to the world of leather products, or have been indulging in its craft for years, we want to help you find the best leather products for you and your loved ones. Be warned, this compilation of 10 leather goods will have you wishing everything you owned was made from fine leather. [...]

  • October 29, 2015

    Surfing the Golden Mile: The Hōkūleʻa crew in South Africa

    IMG_4648On Hōkūleʻa’s first full day in Durban, several local members of the group Christian Surfers invited crew rescue swimmer Archie Kalepa – a renowned lifesaver and monster wave charger from Maui – to a Saturday surf session they offer each week for local street kids and youths from troubled homes. As soon as Archie stepped out of the car at the downtown beach, about thirty amped youngsters of various ages, sizes and colors mobbed around him, bouncing with energy. [...]

  • October 29, 2015

    Ama OluKai celebrates the Wayfinding Spirit at ʻImiloa festival

    IMG_0029For many, wayfinding is at the center of Hawaiian culture. The wayfinding spirit was definitely at the center of the 8th Annual ʻImiloa Wayfinding & Navigational Festival, hosted Saturday October 24 at the Imiloa Astronomy Center of Hawaiʻi. [...]

  • October 28, 2015

    Class in in Session: Dispatches from Archie Kalepa

    IMG_2924Archie Kalepa, who is one of Hawaiʻi’s most accomplished watermen, serves as Konohiki (caretaker) for the OluKai marketing team, and is a crew member on the  Polynesian Voyaging Society's Hōkūleʻa as a part of its Mālama Honua Worldwide Voyage. [...]

  • October 27, 2015

    OluKai Brings Aloha to Zappos Brand Day

    Las Vegas may be far from the ocean, but on October 21, it felt a little closer. OluKai partnered with Zappos to share the aloha spirit with the employees of the Las Vegas-based retailer.

    IMG_5086 Zappos' Customer Loyalty Team organized the event in collaboration with OluKai in part to build brand awareness on campus focused on sharing the brand culture through product stories, a local giveback fundraiser and a little le'a le'a (fun). [...]

  • October 13, 2015

    OluKai Brings Aloha Spirit To The Inaugural Pacific Paddle Games

    PacificPaddle_girlsAlthough the calendar says we've entered the fall season, it certainly felt like summer at the SUP Magazine Pacific Paddle Games, which took place October 10-11 at Doheny State Beach in Dana Point, California. But while the sun hot, it was no competition for the surf -- or the huge range of talent-- that came from all over the world to take part in the first annual event, presented by Salt Life. [...]

  • October 2, 2015

    Mission Malama Honua: Caring for Island Earth

    Hokulea banner

    Big-wave surfer, pioneering hydro-foiler and SUP racer, decorated lifeguard innovator, stuntman, water patrolman, Polynesian voyager: 52-year-old Maui resident Archie Kalepa is one of Hawaiʻi’s most accomplished watermen. In February of 2014, Kalepa retired from his position as Director of Maui County Ocean Safety Division after 30 years of service and took on a new role as Konohiki (caretaker) for the OluKai marketing team. Kalepa’s job is to focus  all of his experience, knowledge and wisdom and pass it on to Olukai staff, team members and customers. [...]

  • September 23, 2015

    OluKai Helps Kick-Off First Kaaboo Del Mar Festival

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    Skies were clear and the sun blazing at the first Kaaboo Del Mar, which took place September 18-20 at the historic Del Mar Racetrack and Fairgrounds. While it was certainly hot, the heat didn't keep music lovers from flocking to the inaugural event … musicians, artists, comedians, artisanal cuisine vendors, beauty and fashion pop-up shops combined to create the ultimate, three-day "mix-perience" festival. [...]

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