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  • October 29, 2015

    Surfing the Golden Mile: The Hōkūleʻa crew in South Africa

    IMG_4648On Hōkūleʻa’s first full day in Durban, several local members of the group Christian Surfers invited crew rescue swimmer Archie Kalepa – a renowned lifesaver and monster wave charger from Maui – to a Saturday surf session they offer each week for local street kids and youths from troubled homes. As soon as Archie stepped out of the car at the downtown beach, about thirty amped youngsters of various ages, sizes and colors mobbed around him, bouncing with energy. [...]

  • October 29, 2015

    Ama OluKai celebrates the Wayfinding Spirit at ʻImiloa festival

    IMG_0029For many, wayfinding is at the center of Hawaiian culture. The wayfinding spirit was definitely at the center of the 8th Annual ʻImiloa Wayfinding & Navigational Festival, hosted Saturday October 24 at the Imiloa Astronomy Center of Hawaiʻi. [...]

  • October 28, 2015

    Class in in Session: Dispatches from Archie Kalepa

    IMG_2924Archie Kalepa, who is one of Hawaiʻi’s most accomplished watermen, serves as Konohiki (caretaker) for the OluKai marketing team, and is a crew member on the  Polynesian Voyaging Society's Hōkūleʻa as a part of its Mālama Honua Worldwide Voyage. [...]

  • October 27, 2015

    OluKai Brings Aloha to Zappos Brand Day

    Las Vegas may be far from the ocean, but on October 21, it felt a little closer. OluKai partnered with Zappos to share the aloha spirit with the employees of the Las Vegas-based retailer.

    IMG_5086 Zappos' Customer Loyalty Team organized the event in collaboration with OluKai in part to build brand awareness on campus focused on sharing the brand culture through product stories, a local giveback fundraiser and a little le'a le'a (fun). [...]

  • October 13, 2015

    OluKai Brings Aloha Spirit To The Inaugural Pacific Paddle Games

    PacificPaddle_girlsAlthough the calendar says we've entered the fall season, it certainly felt like summer at the SUP Magazine Pacific Paddle Games, which took place October 10-11 at Doheny State Beach in Dana Point, California. But while the sun hot, it was no competition for the surf -- or the huge range of talent-- that came from all over the world to take part in the first annual event, presented by Salt Life. [...]

  • October 2, 2015

    Mission Malama Honua: Caring for Island Earth

    Hokulea banner

    Big-wave surfer, pioneering hydro-foiler and SUP racer, decorated lifeguard innovator, stuntman, water patrolman, Polynesian voyager: 52-year-old Maui resident Archie Kalepa is one of Hawaiʻi’s most accomplished watermen. In February of 2014, Kalepa retired from his position as Director of Maui County Ocean Safety Division after 30 years of service and took on a new role as Konohiki (caretaker) for the OluKai marketing team. Kalepa’s job is to focus  all of his experience, knowledge and wisdom and pass it on to Olukai staff, team members and customers. [...]

  • September 23, 2015

    OluKai Helps Kick-Off First Kaaboo Del Mar Festival


    Skies were clear and the sun blazing at the first Kaaboo Del Mar, which took place September 18-20 at the historic Del Mar Racetrack and Fairgrounds. While it was certainly hot, the heat didn't keep music lovers from flocking to the inaugural event … musicians, artists, comedians, artisanal cuisine vendors, beauty and fashion pop-up shops combined to create the ultimate, three-day "mix-perience" festival. [...]

  • August 24, 2015

    Owen Wilson lives comfortably in the Nohea Mesh

    Owen in the Nohea Mesh Last week Owen Wilson sat down with the Wall Street Journal and gave us the scoop on his upcoming projects, his hobbies, and Zoolander 2; all while wearing the Nohea Mesh! [...]

  • August 21, 2015

    Rocking out at Outside Lands: OluKai brings Aloha to Golden Gate Park

    Wow! What a weekend at Outside Lands Music Festival. We had an amazing time at this 3 day gathering of over 200,000 people in the beautiful, sometimes sunny, mostly foggy Golden Gate Park. We met amazing people, ate great food, saw awesome art, and of course, rocked out! [...]

  • August 20, 2015

    'pancakeSTACKER' joins OluKai at Outside Lands

    IMG_4875On Day 2 of Outside Lands Music Festival, OluKai was joined by Chanda 'Pancake' Stacker, a San Francisco blogger with a passion for fashion. She came by the booth, slipped into our Pouli sandal and spent the day enjoying the show! [...]

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